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Huberty et al. propose that high self-efficacy is particularly important for exercise adherence among women. Trost et al. note that men are more involved than women in physical activity, according to the research. Moreover, being overweight and/or obese consistently proves to be negatively associated with exercise adherence.

The name sends a clear, unequivocal message that the gym helps its customer reduce weight and maintain fitness. It also reinforces the brand value of crunching the body to grow more powerful muscles. The name has a rhythmic flow to it and resonates with its customers.

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The name is simple and has a nice flow in it. Ben Francis, the founder, creative juices must have been in overflow when this name idea hit. ‘Crunch’ literally means to reduce to smaller pieces.

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  • With this name, consumers get a clear picture of what the company is offering.
  • It appears that easy access to exercise facilities enhances exercise adherence (Trost et al. 2002).
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Seguin et al. emphasize that there is a significant relationship between a personal training client’s exercise adherence and the trainer’s leadership style. Exercise leaders who are perceived to have a high mastery of exercise favorably influence client exercise adherence. Thus, fitness professionals may be esteemed role models for their clients . Numerous studies show that social support from a significant other or meaningful friend is highly associated with exercise adherence (Trost et al. 2002). For exercise professionals, partnering clients with an exercise buddy or within a workout group of supportive exercise enthusiasts routinely helps to build social-support networks. Additionally, small-group training, cardio clubs, boot camps and fitness workout camps are excellent programs for enhancing adherence in exercisers.

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